Enriched links
Enriched links are links to your feedback forms that contain extra information which is not answers but custom fields (metadata or attributes). Custom fields could be for example:
- Product ID
- Gender
- Region
- Manager name
- Building
It very much depends on your use case and is entirely flexible. They are very useful because they let you segment the data based on these fields and compare/benchmark datasets. Please read this article to get more details on custom fields.
How to attach data to the link?
Let’s take a simple example, your form link is: https://feedback.company.com/satisfaction
To enrich it, you need to attach the data as GET parameters in the URL: https://feedback.company.com/satisfaction?attribute=value
So an example where we want to enrich the URL with:
- City: Colombo
- Medium: Facebook
- Subscription: 12Y-123 (can be a product type, id, whichever makes more sense to your use case)
The new link would be:
https://feedback.company.com/satisfaction?city=Colombo&medium=Facebook&subscription=12Y-123
Whenever this link is clicked and the feedback is recorded, it will be attached to the Feedback (Figure 1) and available in the data filters (Figure 2).
Custom fields are automatically attached and created as long as they are present in the link. Nothing to do on your end.
You can dynamically build the link if integrated into your systems with variables that you already know:
https://feedback.company.com/satisfaction?city={user.city}&gender={user.gender}&subscription={user.product}