Feedier Manual

Feedier Manual

Enriched SMS/Emails

Enriched SMS and Emails are personalized messages sent to your customers/users/employees to get Feedback thanks to Context Attributes.
Context Attributes are extra information that is not a set of answers but provides context (metadata ). Context Attributes could be for example:

  • Product ID
  • Gender
  • Region
  • Manager name
  • Building

It very much depends on your use case and is entirely flexible. They are very useful because they let you segment the data based on these fields and compare/benchmark datasets. Please read this article to get more details on Context Attributes.

How to attach data to the SMS/email?

When creating an email or SMS campaign, select “CSV” to upload the list of recipients. In the CSV file, any column received which is not email or phone number will be attached as custom fields. Here is an example with 5 columns that will generate 5 custom fields (figure 1):

Figure 1

When a Feedback is received in Feedier after the email or SMS link is clicked, the custom fields will be generated automatically and assigned to the Feedback (figure 2):

Figure 2

Then it can be used for filtering and benchmarking.

Pro tip!

CSV file format is a very common file format for tables and can be downloaded from Google Spreadsheet or Microsoft Excel.
File > Download > CSV

Personalize the content

Context Attributes are also used to personalize the content of the SMS or email to receive Feedback. The more customized the message, the more likely it will be clicked to receive a Feedback. When custom fields are provided, you can replace them directly in the email content. In the example of Figure 1 (previous section), you could use in the email or SMS:

Hello {customer_name},
Thanks for purchasing {product_name}, it means a lot! In order to improve our product, we would like to get your feedback on your purchase. It will take less than 45 seconds and you will get a chance to win a $10 voucher on your next order. Click here:

The format is very simple: {field_name}. If not present or empty, it will be replaced with an empty string.

Feedier also supports conditions that change the content whether a custom field is present or not: 

If the Context Attribute is present:

{if:field_name}

Content A

{else}

Content B

{endif}

If the Context Attribute matches a specific value:

{if:field_name=field_value}

Content A

{else}

Content B

{endif}